TUSHY
RUNNING AND POOPING: HOW TO AVOID RUNNER’S TROTS
Running and pooping are common occurrences for avid and high-level endurance athletes. If you’re like most casual runners, it may have you tightening your butt cheeks and heading for the nearest restroom.
Keep reading to learn what to do when a case of runner’s diarrhea creeps up!
The Ask
Everybody poops—especially runners, and more specifically, marathoners. Bidet experts TUSHY wanted to uncover the mystery behind runner's trots and how to avoid them.
The Pitch
Create a humorous post discussing why running makes people poop, highlight Olympic athletes who’ve dropped a load while going for the gold, and recommend potential solutions.
My Role
I conducted SERP and competitor analysis, researched and wrote copy and meta elements, led the design direction for in-post images and infographics, and optimized the post for search visibility.
Read the full article here.