NORWEGIAN CRUISE LINE

Norwegian Cruise Line's domestic and international cruises are the answer to the monotony of everyday life. No matter where you go, when you #cruisenorwegian, there's always a social media-worthy moment. Live, travel, adventure, and don't be sorry!

The Ask

Develop creative content that increased Norwegian Cruise Line's social media visibility and engagement to promote the brand's cruise ship culture and excursions.

The Pitch

Create entertaining and informative social media content that showcases Norwegian Cruise Line's "Feel Free" cruise lifestyle, ship fleet, amenities, and onboard and off-ship activities.

Utilize social listening and competitor research to identify emerging trends, topics, and hashtags across Facebook, Instagram, TikTok, and Twitter.

My Role

Developed social media copy and performed competitor analysis and social research to create engaging social media copy and identify popular hashtags and trends.

Collaborated with graphic designers to strategize and develop social media content (copy, images, and reels) that raised visibility and audience engagement.