CASPER

11 EFFECTIVE BEDTIME ROUTINES FOR ADULTS

Having a good bedtime routine is crucial for decompressing at the end of the day and getting a restful night’s sleep. Try one of these relaxing tips to help you get some Zs.

The Ask

Adulthood is stressful! The hectic pace of everyday life can leave you feeling wound up and deflated. An effective bedtime routine can help remove the layers of stress and prepare you to hibernate for the next six to eight hours.

The ask was to create a search-driven post outlining the benefits of bedtime routines and offering a few tips to help readers get a little shut-eye.

The Pitch

Create a fun and informative listicle-style post of tips, including a downloadable infographic to help adults unwind before bedtime. Optimize the post for search visibility and drive traffic to Casper’s bedding product pages.

My Role

I conducted competitor analysis, researched and wrote copy for the post and meta elements, and led the design direction for on-page images, the downloadable infographic, and search optimizations.

Read the full article here.